Who doesn't love a great steak? Besides vegetarians. Or ovo vegetarians. Or ovo-lacto vegetarians, vegans, pescatarians, pollotarians, pollo-pescatarians, fruitarians, or people who are fasting or following a raw diet. With apologies to that small minority, this fully-responsive site redesign was created as a shrine to sizzling hunks of USDA Prime.
Role: Associate Creative Director
Crew: Jen Howard, Art Director Lamon Bethel, Designer Rachel Gillett, Writer
The design system needed to be flexible enough to accommodate over 150 different franchise pages.