The largest theatre chain in the U.S. came to us for a complete ground-up redesign of all their digital channels - responsive web plus native apps for iOS and Android. All launching simultaneously just a couple weeks before the biggest movie release of the year. Spoiler alert - there was a happy ending.
Role: Associate Creative Director
Crew: John Ferguson, Associate Design Director Jen Howard, Art Director Gemma Hawes, Designer Cecilia Perino, Designer
The design system is big, bold and cinematic. We had a rich palette of imagery and wanted to celebrate it.
Guests can seamlessly pick up where they left off — regardless of device — thanks to consistent cross-platform design.
Mr. Movie Voice even helped us announce the launch of the all-new AMC.