Capitalizing off the new Instagram economy, Ideal Image offers services such as laser hair removal and "cool sculpting" to ensure everyone is always selfie-ready. This rebranding pitch concept focused on the personalized attention offered guests at each "medspa" location.
Role: Associate Creative Director
A unique logo was created for every location, combining two geometric shapes with a natural element native to the area.
To emphasize the highly localized concept, I chose textures evocative of each location's surroundings.