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Ideal Image

Capitalizing off the new Instagram economy, Ideal Image offers services such as laser hair removal and "cool sculpting" to ensure everyone is always selfie-ready. This rebranding pitch concept focused on the personalized attention offered guests at each "medspa" location.

Role:
Associate Creative Director

A unique logo was created for every location, combining two geometric shapes with a natural element native to the area.

A unique logo was created for every location, combining two geometric shapes with a natural element native to the area.

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To emphasize the highly localized concept, I chose textures evocative of each location's surroundings.

To emphasize the highly localized concept, I chose textures evocative of each location's surroundings.

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