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Ruth's Chris

Who doesn't love a great steak? Besides vegetarians. Or ovo vegetarians. Or ovo-lacto vegetarians, vegans, pescatarians, pollotarians, pollo-pescatarians, fruitarians, or people who are fasting or following a raw diet. With apologies to that small minority, this fully-responsive site redesign was created as a shrine to sizzling hunks of USDA Prime.

Role:
Associate Creative Director

Crew:
Jen Howard, Art Director
Lamon Bethel, Designer
Rachel Gillett, Writer

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The design system needed to be flexible enough to accommodate over 150 different franchise pages.

The design system needed to be flexible enough to accommodate over 150 different franchise pages.

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