The annual NRF conference is the go-to gathering spot for people who sell stuff. Razorshop, a "cross-channel digital retail experience," was created to help people improve sales of their stuff while showcasing the future of what in-store stuff-selling could become.
Role: Art Director + Motion Designer
Crew: Ryan Kellogg, Creative Director Dung Le, Art Director John Ferguson, Art Director
The centerpiece of the Razorshop booth was a grid of 9 transparent touchscreen cubes, displaying a mix of digital and physical merchandise.
Animation was a major part of the experience, used to attract attention and direct interaction.
Tablets, phones, multi-screen interactions, NFC synching, transparent touchscreens. All tied together into a cohesive retail experience.